Friday, November 11, 2011

MTR1377 closing?

I listen to MTR1377 when I can, but I well understand the poor ratings and losses.  MTR management, here's a few tips:

(1) The grinding, never ending right wing whining of Steve Price, Andrew Bolt and Chris Smith would wear anyone down after a while, and destroys the entertainment value of anything balanced they have to present.  They're entitled to an opinion like anyone else, but make the point and *move on*.  The program producers being blatantly selective about callers that only support their point of view is also blatantly obvious, biased and manipulative.  Stop it.

(2) Alan Jones is a pompous, self important and irrelevantly opinionated windbag.  The couple of minutes he gets in the morning is a large *negative* to the value of the station,  the concept of listening to him on a regular basis would drive me away instantly and forever.  A truer word could not be spoken.

(3) Quality, middle of the road presenters like Luke Grant and Steve Vizard are worth their weight in gold to you.  Losing Martin King will prove to be a huge loss, although I can understand the ACA slot being more attractive to him.  When anything with Dave Hughes and that old slapper Kate Langbroek is gaining ratings over you, you need to look after your talent.  Collette Mann also needs to stop talking about the bloody house she has bought on the weekends.

(4) The 1980s called and they'd like their AM channel back, which is not only weak and interference prone, but a lot of radios with digital tuning (i.e. the car radio in pretty much any car still on the road) can't tune it in correctly as they work in 10KHz steps.  Get an FM channel and we might be able to hear you in places like within a 2km radius of the CBD, or anywhere near a tram.

(5) You beat your listeners to death with the same advertising, over and over and over.  I'm so sick of hearing the Spitwater ad I actually went out and bought a competing pressure washer instead just to vote with my wallet.  Get some variety happening.  Also, while I realise the spoken word ads are done to fit with the talkback nature of the station (and they're better than some annoying jingle), having the presenters read them inline with no obvious disclaimer of commercial content is at best sleazy.  Stop it.

Please get this right.  I'd like there to be one intelligent radio station in Melbourne.

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