Friday, June 3, 2011

Marketing department terms

Different terms used by marketing departments:

 

NEW – Different colour from previous model.

 

ALL NEW – Parts are not interchangeable with previous model.

 

EXCLUSIVE – Imported.

 

UNMATCHED – Almost as good as the competition's product.

 

FOOLPROOF OPERATION – Can't be adjusted.

 

ADVANCED DESIGN – The advertising agency doesn’t understand what it does.

 

IT’S HERE AT LAST – Rush job. Nobody knew it was coming.

 

FIELD TESTED – Manufacturer lacks test equipment.

 

HIGH ACCURACY – Unit on which all parts fit.

 

FUTURISTIC – We can't think of any other reason why it looks the way it does.

 

REDESIGNED – Previous flaws fixed – we hope.

 

DIRECT SALES ONLY – Factory currently suing distributor.

 

YEARS OF DEVELOPMENT – We finally got one to work.

 

BREAKTHROUGH – We finally figured out a use for it.

 

MAINTENANCE FREE – Sealed unit, impossible to fix.

 

MEETS ALL STANDARDS – Ours, not yours.

 

SOLID-STATE – Heavy as all hell.

 

LESS FATTENING – Now features slightly lower fat content than pig stomach lining.

 

HIGH RELIABILITY – We got one to work long enough to ship it.

 

NON-REFUNDABLE – We couldn't get one to work long enough to ship it.

 

FAT FREE – You pay for the food, but the fat itself is free.

 

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